Basic information
Poultry business is a commercial business that helps to maintain man’s economy. In the agricultural industry, poultry production is prime example that vertically integrates. This poultry business has to do with two divisions and these are poultry meat production and egg production. The layers give us eggs and from broilers, we can get meat
In fact, the poultry business is profitable, and has beneficial activity and one may improve on this business by reading these notes. Marketing means the act of buying and selling in a market where customers profitably get their essential things. Here general people can easily buy their necessary goods instead of money. It works by selling, advertising and delivering products to people. So, it’s clear that marketing creates a link between society and the producers
The utmost goal of every poultry farmer is to make great sales at each harvest and unfortunately, a lot of poultry farmers get stuck at this point. They spend months raising and feeding birds and when it’s time to sell, they don’t achieve much results not because there is a shortage of demand for their products; but because they have not really paid attention to the sales and marketing aspects of their business
As a poultry farmer, you should not be too caught up with the operational aspects of your business so much that you now neglect the sales aspect. If you ask me, I would say that the sales and marketing aspect is even more important after all, you are not rearing chickens for family use
Market strategy
1. By passing the middlemen
Most of the poultry farmers rely on middlemen to help them sell their products. They sell in bulk to other people who in turn sell to the consumers. If you want to sell faster, then you should sell both in wholesale quantities and resale quantities. You can sell in retail quantities if you have your own sales outlet use it to stock products from your farm so that in addition to selling to wholesalers, you can also sell to retailers
2. Take your business online
A large percentage of poultry farmers make use of the internet around the world daily, so if you want your poultry farm business to thrive, you must not close your eyes to the internet, Your social media account is a very good place to promote your business and increase awareness for your products. If you want to sell your products faster, you should have a strong internet presence so that people can order for products online and even those that do not order online would be able to recognize and buy your products when they see it in the market
3. Become a supplier
Write a brilliant proposal about poultry product with clearly thought-out incentives that you can send out different places like hotels and restaurants. make an offer to be their major supplier of poultry meat and eggs. Hotels and restaurants always have foods with poultry meat or foods made with eggs on their menu and they have to get their eggs from somewhere, you can help them to have access to a regular supply of fresh eggs without stress. Note that a lot of hotels and restaurants already have people supplying them, so you should think of how to outsmart these people by offering mouth-watering incentives
4. Employ marketers
Employing marketers for your poultry farm can increase your sales by more than 30%. Just employ some commission-based marketers who would earn a certain percentage from the sales they make
5. Feed your birds well
This is a good marketing idea because you need to feed your birds very well so that they produce big and good quality eggs which are what the consumers want. If you want your products to be top choice for consumers, then you have to pay attention to the quality of products you generate in the poultry farm that means paying attention to the type of foods you feed your birds, with because good food equals good eggs and quality meat
6. Have your own abattoir
Don’t just stop at selling to other companies to package; nothing stops you from having your own abattoir too where you can package and brand your own products for sales and supply
7. Advertise your products
Ensure to engage yourself in advertising and promotions of your poultry product. You don’t buy what you don’t know. Because people mostly buy products they know or have heard about and when you advertise your products, it helps to increase awareness and subsequently demand for your products
8. Carry out marketing research
Another way you can increase sales of your poultry products is by carrying out marketing research regularly. When you do so, you would be able to have a clear idea of what your customer’s want, areas where there is insufficient supply of products and things you can do to improve the quality of products you offer your customers
9. Try home delivery services
Home delivery services work too. This is because a lot of people are often too busy to make trips to the Grocery Store and then a lot of people love their eggs fresh. You can take advantage of this to offer home delivery services to people who prefer to buy fresh eggs or people who find it easier to order for stuffs from the comfort of their home. You could also serve senior citizens, the physically challenged or sick people who cannot make trips to grocery stores to buy meat and eggs
10. Use attractive packaging
When designing packaging materials for your poultry products, you must ensure that it is attractive and stands out from every other product in the market. Good packaging can attract more buyers. Another thing you must know is that people look now out for nutritional information when they buy food items. So, you should consider adding some information about your products like calorie contents, protein, vitamins and all other information that health conscious people would want to know about
Importance
Series of products to serve the poultry farm fully, click the name to learn more
1. Steel structure poultry house, opening type for hot countries and close type for cool countries
2. Poultry hatching equipment’s capacity of eggs up to 120,000+ to be hatching house
4. Chicken feed processing equipment from feed crushing and mixing to stock to feeding chicken
6. Egg processing equipment from automatic egg collection to packing egg to trays
7. Chicken slaughtering equipment from slaughter to vacuum package
9. Other poultry farm equipment are coming soon...
Bookmark our website and contact us now to discuss your modern poultry farm plan and quotation
Source of getting food
Minerals and vitamins are gotten from poultry meats. People can get an income source easily from poultry business. The meats and eggs of poultry supply is rich in protein and human can cook this very easily
Using in Industry
Egg yolk is use in making cakes, soaps and shampoo, feathers are used in making pillows, cushions, dusters, insulating materials that are also made by the feathers of poultry while the egg shell is used in decoration and mosaic
What to consider
Research and Analysis
One of the things to be considered what exists in the market and one must have a concept of the problems of marketing. Next step is to determine what the market wants, the prices should be reasonable, the prices must not very high or so little, the service of the customers require is the 3rd step of marketing, it’s price system of delivery, ready to cook, then lastly the market research seem to be completed
Decision Making
The result of research and analysis is the first decision. Everybody should be determined to fulfill their wishes. So next decision should take very carefully and complete this task carefully
Implementation of Your Decision
If one become determined and continue his/her activity. He/she will be successful and he must honest of his marketing. The product should be right quantity, packing, price and so on. After reading this writing you may get help for your business and so now just try to fulfill it
Our services
1. We offer the best equipment which meets our customer’s every requirement
2. We have long time and rich experience on the products manufacturing. if any machine operation questions after sales, we will reply you within 24 hours with solution. And customers can be rest assured
3. We offer excellent services in all our equipment
4. We give customers detailed information on the product they want to buy
Frequently ask question
Q: What is the best marketing strategy?
A: Try and engage in social networking and viral marketing such as advertising your poultry product online to enable people know what you are selling
Q: How can I improve my chicken business?
A: Initiate a mobile sales and delivery service
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